You didn’t build a business.
You built yourself a terrible job.

You traded a forty hour a week job for an eighty hour a week hell. There is a proven path out, all the way to a $100 million blue collar empire. It starts with knowing exactly where you stand.

Sound familiar?

Every decision, issue and problem runs back through you. You cannot take two weeks off without spending the whole vacation on your phone. You are making decent money and the business still owns you.

That is the golden cage. Working harder does not open it.

Blue Collar Empire: The Path to $100 Million

Blue Collar Empire:
The Path to $100 Million

A proven system for building a $10, $20, $50 or $100 million blue collar empire that runs on autopilot. Written by a contractor who spent twelve years making every expensive mistake first.

If the King doesn’t rise, the Empire dies.

A complete business operating system, built for the trades

The Blue Collar King $100 Million Empire Builder System™ is the machine you install in your business. The Blue Collar King Empire Method™ is the fuel that makes it run. The System is the framework and structure. The Method is every tactic, playbook, script and formula you need to install it.

This is not theory from an ivory tower MBA program. It is a battle tested road map for scaling a blue collar service business from$100,000 to $100 million

 

Your business is one machine with five interlocking gears. The slowest gear decides how fast the whole thing runs.

Sales: convert opportunities into contracts. Marketing: generate opportunities and leads.

Operations: deliver the work profitably. Leadership, People & Culture: build and multiply talent.

Finance & Accounting: manage cash and create wealth.

5 PERSONAL DEVELOPMENT PILLARS

Faith & Mindset

Family & Relationships

Fitness & Health

Finance & Serving

Foundation

5 BUSINESS DEVELOPMENT PILLARS

Elite Sales Machine

Marketing Mastery Blueprint

Operational Excellence Framework

Peak Performance Leadership & Talent System

Cash Conversion Engine

Matt Murray

Author of Blue Collar Empire:
The Path to $100 Million

Matt Murray started his career in the commercial HVAC and refrigeration field in 1997 and became a business owner in 2003. Today he is the Blue Collar King. He is Founder and CEO of Blue Collar King Executive Coaching & Consulting and of Evolution Mechanical, Inc., which serves the commercial and industrial HVAC and refrigeration market, along with other eight-figure commercial and residential service companies.

An avid outdoorsman, Matt flies small aircraft, pilots high-performance boats, scuba dives, and goes off-road. He spends most of his free time with his wife and children, including exploring the small fishing villages of Baja, Mexico.

This isn’t for everyone.

If you are still making excuses, still convinced your situation is different, still waiting for next year to magically be better, this is not your tribe. Not yet.

But if you are done grinding in the chaos zone and ready to build the empire you know you are capable of, take the audit and see where you stand.

Not everyone will qualify. We cannot and do not work with everyone.

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